Vérité House

What would it take for a journalist to say yes to your story?

Most pitches die in an inbox. We use to be the people deciding which ones didn’t.

See How This Works

Founder aleah hordges sat on both sides of the desk

For over a decade, she decided who made it to air and who didn't. A thousand press releases were read that never got a callback — and a handful that did, because the person behind them understood something most PR pitches miss: journalists aren't looking for a favor. They're looking for a story.

That's the whole difference. Vérité House isn't built on relationships alone. It's built on knowing exactly what a producer is thinking in the ten seconds before they decide to read past your subject line.

And if you're an entrepreneur who doesn't fit the usual mold — that's exactly the story we want to help you tell.

Strategic
Storytelling

Not every good story is a newsworthy one. We’ll help you find the angle that's both.

Targeted Media
Placement

The right outlet matters more than the most outlets. We'll pitch where your audience is getting their news. 

Insider
Knowledge

We know what gets forwarded to a producer or editor — and what gets deleted. That's not a guess; it's years of watching both happen.

Dignified
Coverage

Your story, told with the nuance it deserves — not flattened into the one angle a newsroom already expects.

 

Where Do You Even Begin?

Here's something most founders don't know: journalists get dozens of pitches a day, and most are deleted in under ten seconds. Not because the businesses aren't interesting — because the pitch never answered the one question every journalist asks first: why does this matter right now?

That question is the whole game. Once you know how to answer it, media relations stops being a mystery and starts being a strategy. 

Curious how that question gets answered? Visit our Why Media Relations and FAQ pages.

We Know What You're Up Against

 

Misrepresented in Media

 No Idea Where to Start

Press Releases Go Nowhere

Same Stories on Repeat

If you're nodding along

Fortune 500 companies spend millions on media relations for one reason: they've done the math on what visibility is worth. That math doesn't change because your company is smaller — it just means most founders never get the same shot.

We’d rather change that math than explain it to you in a sales call.

WE DON’T DO GENERAL PR. WE DO THIS INSTEAD.

A lot of PR firms have "a media team." Vérité House is the media team — nothing else competing for the same hours.

That means press kits built the way a journalist actually reads them. Pitches written with a producer and editor's inbox in mind. Interview prep from someone who's watched good stories fall apart on camera because no one prepared the person telling them.

Curious what that looks like in practice? See the full breakdown

LET’S TALK ABOUT YOUR STORY

Access

What People Say

  • “I’ve worked with Aleah many times to get my clients placement in local news. She was always collaborative when I brought forward story ideas and worked with me to find the right angle that would fit audiences and be also be timely. Her understanding of the newsroom was advantageous in securing the pieces.”

    -Ellen Neiers, PR Consultant

  • “Vérité House helped me get the media’s attention for a journalist to cover my back-to-school drive that I founded in my hometown of Buffalo, New York. At this event, or company gave away backpacks filled with school supplies for grades Kindergarten through 12th. Aleah improved my writing skills in how to reach out professionally to the tv stations in my community. With this help, I was featured on Channel 4 News to promote my mission!“

    -Tatiana Smith, CEO of Happy Ending Co.

  • “Aleah has been very impactful to my journey as an author of a children’s book. She helped to provide media visibility, where I was able to go on TV and talk about my book. Her assistance helped me in reaching a broader audience, beyond the scope of my hometown.”

    - Courtney Wiggins, Author of The Coolest Superhero Crew

  • “Aleah truly cares about the stories she tells, and personally invests in local causes that she cares about. She is an inspiring storyteller and believes in making positive changes in our community!”

    - Candice Terrell, Fierce Marketing

  • “Aleah helps make sure underrepresented events & businesses get time in the spotlight. She helps diversify content & appeal to a target demographic in a fun way. She’s also great at brainstorming & bouncing ideas around without being judgmental.”

    - Amber Dossenback, ARC Cincinnati Producer

THE STAT NO ONE TALKS ABOUT

Minority-owned businesses generate $420 billion a year in the U.S. — more than the GDP of most countries. So why does the coverage still look the same?

Not because the stories aren't there. Because most newsrooms default to the version of a story they've already told before. Changing that isn't about asking for a favor — it's about pitching a story a producer or editor hasn't already got in their back pocket.

That's the work. Representation gets you in the room. What you do with the room is up to you.

Let’s Build Your Legacy

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